Regardless of the industry you are in, having an ally on your side catapults you and your business. A strategic partnership gives you a competitive advantage to a broader range of resources and expertise. This means that the partnership should offer your clients product lines that are different from the competition.
Here are some key points to remember when forming an alliance:
Collaboration. Collaboration is working together to achieve a goal. It is a recursive process where two or more parties work together to realize shared goals. Remember you are forming and sharing resources that are necessary for success.
Outcome. Do you know what you are prepared to deliver, and what you would like in return from your potential partner or client? You need to approach a partner and potential clients with clear understating of the outcome that will benefit both parties.
Communication. Not just communication but effective communication between partners is essential. These channels of communication will ensure that there are no misaligned expectations between the parties.